Art Direction + Design
Firebelly Design 2013
Identity for Chicago's Halfwit Coffee Roasters — inspired by the atomic age, vintage chemistry sets, and the real science behind Halfwit's out-of-this-world roasts. The label and icon system communicate real info about the freshness, flavor and source of their sustainably-grown beans, while the surreal, sci-fi packaging pays tribute to the company's future-forward, mad-scientist approach to coffee.
See Firebelly's full case study here.