Creative Direction + Design
Firebelly Design 2013
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To promote a new frequency for Chicago radio station Vocalo, I helped create a colorful, hand-painted campaign inspired by the colorful bodega signage that peppers the neighborhoods they broadcast to — a play on the notion of radio "markets."
The bright colors and quirky spirit of the campaign got a lot of attention throughout the city. In fact, the station was so excited by the reception that they refreshed the entire brand based around the "Fresh Markets" visual language, complete with a shiny new logo.
See Firebelly's full case study here.